"Your watch, your design - it's that easy"

  • Step 1: Choose your basic model

    Start with one of our exclusive designs, such as the Sky Blue Arabic Dial or the Who Cares I'm Already Late . These models form the basis for your individual watch.

  • Step 2: Adjust the details

    Now it's up to you! Choose the bezel, the strap, the case back and the color of the metal. Whether it's a fluted or flat bezel, stainless steel or rose gold - you decide how your watch should look.

  • Step 3: Enter your wrist size

    For perfect comfort: Tell us your wrist size and we will adjust the strap accordingly so that your watch fits perfectly.

  • Step 4: Manufacturing and delivery

    Your watch will be made by hand in Zurich. Your individual piece will be ready within about 3 weeks and will be delivered to you free of charge within Switzerland.
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Frequently Asked Questions (FAQ)

How is my watch made?


Each watch is individually handcrafted in Zurich based on the customizations you choose. Our watches use high-quality Seiko NH35 automatic movements, known for their precision and durability.

Is there a guarantee on the watches?

Yes, we offer a 6-month warranty on the case and the movement. Damage caused by improper use or water damage is excluded. However, repairs are possible at any time.

How long does it take to produce my custom watch?

Production usually takes about 3 weeks , as each watch is made to order and by hand.

How does shipping work?

Shipping within Switzerland is free . As soon as your watch is ready, it will be delivered directly to your home.

How can I adjust my watch to fit my wrist?

Yes, you can tell us your wrist size and we will adjust the bracelet accordingly to ensure it fits perfectly.